Frenlit: AI-Powered Group Outing Planner
Overview
Hanging out offline with friends should feel fun and easy. But when everyone has different preferences, familiar places feel boring, and no one wants to decide, planning becomes tiring, especially for the host.
Problem
Group planning often feels repetitive and exhausting because finding fresh, group-fit places takes too much effort and usually falls on one person.
Solution
Frenlit collects everyone's preferences, suggests matching venues, and creates a shareable event card, with no app download or account required.
Design Process
Read the full UX research here.
Research & Discover
What the Numbers Say
- 76.2M Vietnamese use social media, averaging 2h14m a day on these platforms.
- 69% say technology makes them feel less connected and more isolated.
- 91% of working Gen Z still rate in-person events as the best way to connect.
What Young People Say
We interviewed 12 people aged 18–35 who'd had at least one offline hangout in the past month to know when and how they actually hang out. From those answers, we can say that young people already have a real desire to connect offline in many ways but face friction when doing so.
The desire for offline connection hasn't disappeared. Our role isn't to make them want offline connection, but to help remove the barriers that prevent them from doing so.
Who is Minh Thuỳ?
From the interviews, we have a portrait of Minh Thuỳ whose core pain is always being the one who makes the hangout happen. Solving for the exhausted organizer means giving more chances for hangouts to happen.
So how might we?
Competitive Gaps
For each HMW, we audited what people already use and where it breaks down.
Discovering Activities
Such as TikTok, Facebook, Thổ Địa, Momo, they lack group contexts, and results skew toward partner restaurants.
Sharing the Planning Burden
Such as Google Maps, Messenger polls, they are good at giving and gathering information, not helping users decide.
Design Solution
Why Frenlit?
Discover
Venues curated for hangouts, not generic listings
Smart Group Planning
Aggregates preferences automatically
Group Deal
Show cost signal before commitment, reducing financial anxiety
No App Required to Respond
Removes the single biggest drop-off point: asking friends to install something
Show Match Percent
"98% match" reads as a friendly recommendation
Suggested Route
Never ask "where do we go next?" again
UI Kit
Frenlit's UI kit includes five color scales: orange, green, blue, red, and grey. Key components include venue cards, tab bars, chips, join-code inputs, and event cards. SF Pro Rounded is used for headlines and SF Pro for body text, ensuring a consistent mobile web experience.
Branding & Visual Identity
Frenlit's brand feels warm, energetic, and approachable. The flame mascot represents the spark of a good plan, while the orange-led color palette keeps the product playful and friendly.
AI Planning Flow
The core flow is a 4-step questionnaire that collects each person's preferences: time, location, vibe, and group members. The AI then combines the inputs and suggests the best matching venues.
Plan Results & Group Deals
Frenlit shows ranked venue results with match percentage, rating, distance, opening hours, capacity, and price range. Group deals are highlighted, and users can call, reserve, or get directions directly.
Event Card & Group Code
Once a plan is confirmed, Frenlit creates a shareable event card with a QR code and short join code. Anyone can join by scanning or entering the code, without creating an account.
Location Library
Frenlit also includes a browsable library with Nearby, Group Deal, and Routes tabs. Routes are curated multi-stop experiences that groups can follow together.
Room for Innovation
Responsive Expansion
Expand Frenlit to tablet and desktop for easier planning on larger screens.
Archive Mode
Allow groups to save past hangouts, photos, and shared stats as social memories.
Activity Library
Add prompts, mini games, and group challenges to make hangouts more engaging.